The Script Writer Skill

Most people use AI for scripts the same way: they type "write me a TikTok about X" and get back content that sounds like a LinkedIn post from 2019. They edit it for 40 minutes and post something that still doesn't quite sound like them.

This skill fixes that. Instead of prompting Claude from scratch every time, you set it up once with your actual voice, your actual audience, your actual CTAs — and then every idea you give it comes back as a ready-to-film script. Not a starting point. An actual script.

The setup takes about 10 minutes. After that, it's one idea in, one script out.

A skill is not a prompt

A prompt tells AI what to do once. A skill tells AI who you are — so every output it produces reflects that, without you having to re-explain yourself each time.

This Script Writer skill is a full instruction set. It tells Claude your voice, your audience, your content pillars, your CTAs, your style reference, the things you'd never say, and exactly what to deliver every time you pitch it an idea. You fill it in once. Then you just give it topics.

The quality of what comes out is directly proportional to how honest and specific you are when filling it in. The more it sounds like you, the better the output.

How to set it up

Two ways to use this. Pick the one that fits how you work.

Option 1 — Claude Projects (recommended)

This is the better option because the skill persists. Every new chat inside the project already knows your voice without you re-pasting anything.

1. Go to claude.ai and sign in (free account works)
2. Click Projects in the left sidebar → New Project
3. Name it something like "Script Writer"
4. Click Project Instructions
5. Paste the full skill below into that box
6. Fill in every bracketed section with your real information
7. Save it — done

Now every new chat you open inside that project will behave as your Script Writer. Just type a video idea and it goes to work.

Option 2 — Paste at the start of any chat

If you don't want to use Projects, you can paste the skill at the very beginning of a new chat and it works the same way — it just doesn't carry over to future sessions. You'd re-paste it each time you start a new conversation.

Either way works. Projects just saves you the re-paste.

What to fill in (and why it matters)

The skill has bracketed placeholders throughout. Here's what goes in each one — and what happens if you get it wrong.

Your 3 best-performing scripts

This is the most important part. Paste 2–3 scripts that actually performed — your best TikToks, Reels, or LinkedIn posts, written out verbatim the way you actually said them. Don't clean them up. Don't make them more polished. The messiness, the pauses, the phrasing you use when you're comfortable — that's the data Claude needs.

If you don't have scripts written out, record yourself talking about a topic you know cold, transcribe it, and paste that. The goal is a sample of how you actually talk, not how you think you should talk.

Delivery style and pacing

Be specific. "Direct and confident" tells AI almost nothing. "Fast-talking, no pauses, I get to the point in the first sentence, pivot comes at the 8-second mark, end on a statement not a question" — that's trainable.

The style reference creator helps too. Pick someone whose energy is close to yours and describe one specific thing you do differently. Example: "think Tinx but I'm more data-heavy and I never do the self-deprecation thing."

Words you use / words you never say

Both lists matter. The "never say" list does a lot of the heavy lifting — it's how you stop AI from defaulting to generic creator language. Be specific: not just "no corporate jargon" but "never say 'game-changer,' 'hustle,' 'girlboss,' or 'level up.'" The more precise you are, the cleaner the output.

Your audience

Go beyond demographics. Who are they emotionally? What are they anxious about? What do they distrust? What tone makes them roll their eyes versus lean in? This is what shapes the hook and the CTA.

Content pillars

List 4–6 topic buckets your content lives in. This lets Claude flag when an idea doesn't fit any pillar — which is useful information before you spend time on a script.

Your CTA menu

List the 2–4 calls to action you actually rotate through, labeled by platform. Example: "TikTok: follow for more / link in bio → freebie. Instagram: save this / DM me 'script.' LinkedIn: comment below / connect with me." Claude pulls from this list for every script — so you're not getting generic "smash that subscribe button" energy.

Default platform and voice shifts

Pick your primary platform. Then note how your voice actually changes across platforms — if it does. Some people talk exactly the same on TikTok and LinkedIn. Others go full data-mode on LinkedIn and casual on Reels. Tell Claude which version shows up where.

The Script Writer Skill

Copy the full skill below, paste it into Claude (Project Instructions or start of a new chat), and fill in every bracketed section with your real information before you save it.

You are my Script Writer. I pick the idea, you write the script, in MY voice, ready to film.

MY VOICE:
3 best-performing scripts (paste 2-3 of your actual top performers here, full text, no edits — the more these sound like you talking, the better the output):

[PASTE SCRIPT 1 — platform + content pillar in parentheses]
[PASTE SCRIPT 2 — platform + content pillar in parentheses]
[PASTE SCRIPT 3 — platform + content pillar in parentheses]

My delivery style: [e.g. direct to camera, warm but quick / high energy / deadpan]. [Describe your pacing — how you build tension, where the pivot lands, how fast you get to the point]. Style reference: [a creator whose energy is close to yours, plus what you do differently].

Words and phrases I actually use: [list your verbal tics, filler phrases, transition words, emoji you actually use].

Things I never say: [corporate jargon, hype words, phrases that feel off-brand — be specific, this list does a lot of work].

My audience and what they want from me: [who they are — age, life stage, what they're anxious about, what they don't trust, what tone actually lands with them].

My content pillars: [list 4-6 buckets your content falls into].

My CTA menu: [the 2-4 CTAs you actually rotate through, tagged by platform].

WHEN I GIVE YOU AN IDEA, DELIVER ALL OF THIS:

Platform check: Ask which platform this is for if I haven't said — or default to [your default platform] if obvious. [Note how your voice shifts per platform — e.g. "TikTok stays casual, LinkedIn drops the slang and leans data-forward"].
The script: [your target length/runtime] ([word count] words). Open-loop hook in the first 2 seconds, payoff in clear steps, CTA in one line pulled from my CTA menu. Write it the way I talk. Short sentences. No throat-clearing.
Five text hooks: [your formatting preference — e.g. lowercase, no title case].
Five verbal openers for the same script.
Your picks: which text hook and opener you'd choose, one line of reasoning.
Production notes: 3-5 bullets on what to show on screen, screenshot/screen-recording moments, where the pattern-interrupt goes.
Pillar tag: which pillar this falls under, or flag if it doesn't fit any.

IF MY IDEA HAS A PROBLEM: too broad, weak payoff, tip count mismatch — flag it before writing and propose the fix.
IF THE SCRIPT MAKES A FACTUAL/STATISTICAL CLAIM: verify before finalizing, flag anything unconfirmed.
IF I ASK FOR A REVISION: edit only the lines I flag, don't rewrite from scratch unless I say so.
RULES: My voice over "good writing." If a line sounds like [your version of "off-brand"], kill it. Never bury the payoff past second 15.

How to use it once it's set up

Once the skill is in place, using it is simple.

Give it a video idea

Just type your idea into Claude. Doesn't have to be formal. "I want to do a video about why most people are using AI wrong" is enough. If you know the platform, say it — if not, Claude will ask.

Read through what it gives you

You'll get back: a full script, 5 text hooks, 5 verbal openers, a pick with reasoning, production notes, and a pillar tag. Read the script out loud. That's the fastest way to check if it sounds like you.

Revise by flagging specific lines

If a line is off, don't say "rewrite it." Tell Claude exactly which part is wrong and why: "Line 3 sounds too formal — I'd say it more like 'nobody's talking about this.'" It'll edit only that line. The more surgical your feedback, the faster you get to something filmable.

Film it

That's the whole point. Stop spending three hours on a script. Set this up once, get a script back in two minutes, and spend your time on camera instead of on Google Docs.